Many e-commerce websites have high traffic but achieve low conversion rates when it comes to selling their products online. Turn your website visitors into customers by following these six tips in increasing your product sales on your online website
Content and social media marketing not only helps promote your brand and create awareness, but it also presents the opportunity for sale conversions. By utilising free to low-cost social media platforms such as Facebook, Instagram, Twitter and even LinkedIn, you are not only being cost-efficient but also have the chance in building strong customer relationships. This makes your company more reputable and approachable. In turn, allows for feedback and constructive criticism about your company and products.
Your social media strategies should also be integrated with your user-generated content to provide more context and value. Your content marketing goals goes far beyond lead generation and brand awareness. It invites you to think in the minds of your target audience. This is why it is important to keep track of trends, and sharing behaviour.
By using social content optimisation, the way you share your content depends on your target audience and its segments. For instance, optimising content on Facebook will be more effective by taking the behaviour of Facebook users and how content is used in the particular channel.
It is important to be crystal clear on what you would like to achieve with your pricing strategy. Your price alone, does not always lead to sales. It’s your ability to promote and sell. Firstly, conduct market research on your competitor’s price. Do you want your price to be above or below? Each of these have their pros and cons, but when it comes down to the value you provide, you must understand your target audience. In particular, on your page, do not include too many options when placing prices next to each other. The more choices (especially if similar), the more demotivating it is to the customer.
Your value proposition should clearly state the reasons why your product should be purchased. Choose three, clear and specific points that represent exactly what the product will do for the consumer. These benefits could include loyalty schemes, functionality and customer service.
Your potential customers are more likely to purchase your product if you offer them free incentives such as trials and samples. It helps customers understand how your product works and whether it meets their expectations. This ultimately cultivates goodwill and lead generation.
The customer enters your home page. Now, what are the factors that make them stay for longer? How do you ensure they keep on your page for longer and eventually lead to a sale?
The design and visual layout of your e-commerce page gives the underlining reason why customers should stay and fills in the gap between words and images. Have catching headlines, use appropriate colours and don’t clutter the page with too much information. Think about eye movement order and be competent in your user interface design.
Following on from having a visually aesthetic landing page, product photography is the fastest means you have of promoting your products. The more clear and appealing your product looks, the more it will sell.
Firstly, there is a clear direction. Customers are more likely to purchase your product if they know what they are looking for. The worse case scenario is for a customer to land on your page only to find an image saying “no image available”. Having a photo there, with all styles, colours and angles will boost your customer’s confidence in buying your product. Secondly, when it comes to the decision making process, consumers may be looking for a variety of factors when purchasing a particular product. It may be price, and specs, but the photo makes it more credible. Additionally, having a good product photo reduces returns because your customers would receive exactly what they expected. Last, but not least, depending on the product, there is a chance your product can be shared on social media and to also be used on blogs.
“Casually” taking a photo of your product isn’t enough. Make sure it’s high quality and taken at all angles for best results and satisfaction from the consumer. If in doubt, hire a professional. Investing your budget into product photography can be worth it, especially if it’s going to increase your sales. Snappr, an affordable, on-demand photography service provides excellent product photography for your business. Book a Snappr photographer today.
