While Craig Coker may seem like a laid back introspective, his work tells a very different tale. Through the lens of his vision comes imagery that causes the casual passer-by to stop and stare. While Craig's recognition has taken several forms-from professional athlete, to the mind behind world-class events, his greatest talent has been realized through photography. In maintaining his position on the cutting edge of new technology, he consistently finds unusual and spectacular ways to showcase his perspectives.
To me, capturing an image is not just about the end result. It's about the whole process. I love scouting for that perfect location to make a moody portrait. I love exploring the great outdoors for that special landscape. I love meeting people and creating a memorable moment for them. I love getting involved in new products and producing images that companies are thrilled to share. The end result is very important to me but the process getting there means just as much.
What types of shoots have you done and how did you make them special?
I've been known to be a jack of all trades in photography but my number one focus is to be unique and make my work stand out. No matter the shoot at hand I make sure to go in with a positive attitude and a playful mindset. This is important to my creativity but also helps set the mood for others involved.
Awards, honors, and recognitions received
I have been featured in several publications and interviews from companies like Sony, Red Bull and Freeskier Magazine. Although most of my recognition has recently started to flourish on social media channels like Tesla Motors, Sony, Red Bull, World Prime, Global Exposures, Moody Grams and Daily Overview.
A fun fact about this photographer
I was a Professional Freestyle Skier for 15 years. That was an incredible experience that gave me the opportunity to travel the world.