Ernita Siregar is a professional photographer here in Sydney, Australia. She is a well-published photographer that specializes in fashion photography, wedding photography, events, portraits, corporate headshots, and products and advertising photography. Her background in the fashion industry makes her photography style elegant and timeless. Since 2010, Ernita’s photography has been published in Bride to Be Magazine Australia, Vogue Italy, Yen Magazine, Fashion Design Studio, Mercedes-Benz Fashion Week, Powerhouse Museum, United Nations Association of Australia, The Daily Telegraph, The Australian Newspaper, Commonwealth Bank, ANZ Bank. She has also been featured by model agencies such as Chadwick Models, Vivien's Models, Platform Model Management, London Management, Debut Management and eMG Models.
The best thing about being a professional photographer is meeting new people and creating a timeless snapshot of their life through a single photo shoot. Besides sharing in peoples’ stories, photography allows me to capture special moments in people’s lives and share their story in a way that is honest, artistic and unique. There is truly nothing more satisfying than seeing the smile on my clients’ faces and hearing great feedback once they see their final photos.
I enjoy doing fashion and lifestyle shoots because of my love for art, and my love of meeting new people. I think of fashion photography as a medium in which I can create a beautiful picture in my own way. And, these days fashion photography is not limited to the traditional fashion industry; it can be applied to many aspects of photography including weddings, portraits, family photos, maternity shoots and more. Capturing the story in a single photo is the essence of my work.
My awards, honors, and recognitions really come through the features and publications that I’ve received. My work has been featured in Yen Magazine in 2010, Vogue Italy in 2011, Powerhouse Museum and Fashion Design Studio in 2014, Bride to Be Magazine in 2015, The Daily Telegraph in 2016 and The Australian Newspaper in 2018.
This is slightly embarrassing, but not too long ago I was arriving at a client’s door to present myself 10 minutes earlier than our appointment time. When my client opened the door, he was surprised because I had come 1 hour and 10 minutes early. I then checked my schedule and realized that I looked at my schedule wrong. Oops! At least I was early!