Jason is an experienced food & product photographer based in New York City. Trained originally in motion picture making, he is a working professional in both the film and still photography industry. He has since shot for a number of restaurants all across New York City, creating content for their menus and social media marketing campaigns.
I love the technicalities that go into image making - the series of complex creative choices a photographer has to make in order to capture that one image. A powerful image is usually one that seems effortless to make but which in fact, took a lot of planning, conceptualizing, and technical skill to follow through. In terms of food photography specially, I love food and I love playing with food. I enjoy finding the best angle and lighting to make a particular dish shine and what I strive for is to evoke the very primal and natural emotions of hunger, lust, and joy when someone looks at my creation.
I have done on-location food photography for restaurants in New York City. Unlike many other food photographers, I get very much involved in the food styling if possible. I tend to start my session by discussing with the chef and owner, finding out how I can make a particular shot look more enticing but yet stay true to the dish.
Born in Singapore, studied in the UK, currently living and working in the US.