Jonathan Lapada is a Toronto based photographer and cinematographer with a passion for fashion and innovative commercial work. My photography can be seen published in Vogue Korea, Vogue China, Harper’s Bazaar China and covered designers such as Oscar de la Renta, Alice + Olivia, Nautica, R13 and John Varavatos. I have worked with commercial names such as Ferrari, Panasonic, Lowes, Shiseido, Clarins and Max Brakes.
With ample experience with TV stations such as CTV News Vancouver and ATV Television (Hong Kong), I also sit as the Media Production Director for Miss Asia Canada.
Jonathan loves the thrill of fashion and have been lucky to cover events like New York Fashion week, Toronto World Mastercard Fashion Week, Toronto Fashion Fashion Week, TOM*, TW_FW. He also find excitement in commercial work as it been his dream to work with big brands and see his work used for advertisement.
What I love about my career is the journey it has taken me so far. I got to meet and shoot a lot of unique and interesting people/products through my passion. I consider photography as part of my identity and being trusted by other to help capture them or their business needs is rewarding for me.
What types of shoots have you done and how did you make them special?
I have done several different types of shoots and how I make them special is to listen to clients needs first. Understanding what the clients needs helps a lot as some shoots are pretty straight forward that needs clean skillful execution or some need a creative twist for branding. The goal is to make the client happy that they made right choice. As an artist with creative freedom or leading a conceptual idea that's were a lot preplanning to make the shoot special happens. With my editorials thats were I get to choose what conceptual ideas and creative team I work with. Being able to articulate the vision to the team and creating synergy to create unique set of photos is what makes them special to me.
Awards, honors, and recognitions received
I have been published in Vogue China, Vogue Korea, Harpers Bazzar China, Fashion week Online and Toronto Life.
A fun fact about this photographer
I love to travel and create content where ever I go.
My website www.Lapada.ca My instagram is www.instagram.com/J.Lapada