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Matt K.

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Matt Kruger is an experienced food and product photographer with 8 years under his belt. After receiving his AS in Digital Photography from the Art Institute of California - Orange County he learned the ropes as both a photo assistant and camera rental technician. His process starts with the consumer in mind, highlighting key features and subtle details to entice a purchase.

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camera

Canon EOS 5D Mark III

lens

Zeiss 100mm f/2


Categories

Product

Food

More about Matt K....

What do you love about your job?

I enjoy creating images that evoke memories and emotions.

What types of shoots have you done and how did you make them special?

Most of my professional experience is with shooting food, but I execute every project the same. I try to figure out what makes a dish or product unique and highlight those details. Secondly I like to photograph in the subjects environment. A dish can be made anywhere but what is unique is the space that it is eaten in so I will often utilize the restaurant in the background to create the association between the two.

Awards, honors, and recognitions received

N/A

A fun fact about this photographer

I rode freestyle bmx bikes for 15 years and was a sponsored athlete.

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