Since the end of 2012, Myra has run her own freelance photography business from her studio based in Waverton, near North Sydney. During this time, she has acquired broad and versatile experience while fine tuning her skills in commercial product and website photography, corporate/ professional portraiture and event photography. Her work motto is "creative collaboration to capture, promote and express her client's story". Myra is not your typical photographer. Previously she worked as a HR executive for a number of international and local conglomerates and corporations. When behind the camera, Myra brings not only her creativity but also her wealth of business and people skills and is able to quickly adapt to different situations and offer pragmatic solutions. She is professional, personable and highly attuned to understanding her clients' requirements. Myra has worked with hundreds of small to medium start-up businesses, consistently creating quality images to take their business and product marketing to the next level. Her work has appeared on the front covers of national and international magazines, books and journals. She is equally comfortable working with top executives for a public relations shoot as she is working with young children capturing the magic, candid moments of childhood. (Myra has a post graduate degree in child psychology and a current Working with Children certificate). Most of all, she enjoys working with businesses that are starting out and are passionate about promoting their story and brand. Myra has a dedicated studio space where she is able to shoot the bulk of her product and portrait assignments, but is more than happy to go on location or a customer site as the situation demands.
What I love most about my job is the diversity of people I meet and the diversity of assignments that I am able to competently capture. For me, every photoshoot presents a unique opportunity to creatively and visually solve a "problem" for a client - whether it is commercial images to launch a new product, publicity photos to promote a talent; or to capture the special candid moments at an event. I love to hear about the story behind the product/ person/ event. I intentionally use that knowledge to shoot engaging images that reflect my client's story, that in turn this helps my client to connect with their customers, express their passion, or capture those special fleeting moments in their life's journey.
For my commercial product and website assignments, I enjoy shoots where I can collaborate with the client and they are confident enough to give me some leeway to explore creative solutions to meet the requirements of their assignment. I really enjoy the creative problem solving that comes with product photography. When it comes to event photography, I love becoming an invisible observer of the interactions between attendees and being ready to capture those brief candid moments that encapsulate the atmosphere and feelings at the event.
2014 : published photography book : Vanuatu Smiles
As a 16 year old, to self-fund a year-long student exchange program to Sri Lanka, I taught classical ballet to toddlers.