Since the end of 2012, Myra has run her own freelance photography business from her studio based in Waverton, near North Sydney. During this time, she has acquired broad and versatile experience while fine tuning her skills in commercial product and website photography, corporate/ professional portraiture and event photography. Her work motto is "creative collaboration to capture, promote and express her client's story". Myra is not your typical photographer. Previously she worked as a HR executive for a number of international and local conglomerates and corporations. When behind the camera, Myra brings not only her creativity but also her wealth of business and people skills and is able to quickly adapt to different situations and offer pragmatic solutions. She is professional, personable and highly attuned to understanding her clients' requirements. Myra has worked with hundreds of small to medium start-up businesses, consistently creating quality images to take their business and product marketing to the next level. Her work has appeared on the front covers of national and international magazines, books and journals. She is equally comfortable working with top executives for a public relations shoot as she is working with young children capturing the magic, candid moments of childhood. (Myra has a post graduate degree in child psychology and a current Working with Children certificate). Most of all, she enjoys working with businesses that are starting out and are passionate about promoting their story and brand. Myra has a dedicated studio space where she is able to shoot the bulk of her product and portrait assignments, but is more than happy to go on location or a customer site as the situation demands.
What I love most about my job is the diversity of people I meet and the diversity of assignments that I am able to competently capture. For me, every photoshoot presents a unique opportunity to creatively and visually solve a "problem" for a client - whether it is commercial images to launch a new product, publicity photos to promote a talent; or to capture the special candid moments at an event. I love to hear about the story behind the product/ person/ event. I intentionally use that knowledge to shoot engaging images that reflect my client's story, that in turn this helps my client to connect with their customers, express their passion, or capture those special fleeting moments in their life's journey.
My commercial product photography is diverse ranging from jewellery through to industrial equipment, from sole owner start ups through to mid-range established businesses. I understand that consistent, quality images are one of the defining factors behind the success of an e-commerce website. For example, one of my clients sells children's toys and was having trouble with one particular product that in all accounts was unappealing and ugly. They had not sold a single item of that product for 18 months. For the commercial shots, I intentionally used the toy's "ugliness" and transformed it into personality. The flaw became the toy's greatest asset. After posting the images, my client sold all their stock for that toy in a couple of months. The majority of my portrait work has focused on professional headshots for companies, individual LinkedIn profiles and publicity shoots for consultants, authors and up and coming talent. When capturing portraits, I like to understand the key things that motivate or inspire my client and use those conversations to capture a natural but engaging expression. My event work has covered private events (children's birthday parties) through to large corporate events (company award nights). During events, I will often wear a "cloak of invisibility" to capture the candid, and expressive moments. At other times, I will actively engage with the energy of an entire crowd to get that massive group shot. I have been known to stand on the stage with one hand pumping the air to get a crowd of 700 plus attendee to engage with the camera for a group school graduation shot; or use my "skills to herd cats" to get a spontaneous series of group shots of 80 wedding guests on a cliff face while the sun was setting behind them.
2014 : published photography book : Vanuatu Smiles
As a 16 year old, to self-fund a year-long student exchange program to Sri Lanka, I taught classical ballet to toddlers.