Sheradon is London and Kent based professional photographer. He specialises in various forms of commercial, and brand-related photography for businesses and creatives that wish to engage with their customers through photo-related content.
These are usually in the form of personalised environmental portraits and headshots for business owners, to styled food and product photography for restaurants and manufacturers. Occasionally, I take on projects that fall outside these areas as I find it keeps my days engaging and often presents a challenge which I enjoy working towards.
I love the creativity of a new project. As my work can sometimes be very different week to week, I look forward to the variety. Some days I can be photographing a new menu for a restaurant, which requires stylists and a full team and other days, I can be shooting in a studio with just a single subject for actors headshots. Its never the same job twice.
What types of shoots have you done and how did you make them special?
I have tried my hand at most types of photo-shoots. The types of work I have grown to specialise in are mostly for the commercial and creative sectors, Portraits & Fashion, Products and Food and finally Property and Residential Interiors. With the work mentioned above, all were made special by occasionally bringing in a creative team to add something I couldn't do better myself. Styling, Hair & Makeup, Set and product styling, the list is endless. Its applying that extra 10 per cent makes all the difference
A fun fact about this photographer
I worked as a graphic designer as my previous career, so my photography has taken on a similar contemporary style. Use of bold colour, acute angles, and references from pop culture and iconic architecture often find their way into my work. Its always a mixed bag.