How Top Event Managers Get The Best Photos

Top tips on how to improve the photos of your event

You’ve spent hours on the phone and on your computer organising your event to the last detail. All the tables and props are arranged, the catering is organised and the timetable has been set to the minute. The big day is here, and you’ve got one chance to capture the event. Don’t ruin all your hard work with poor photos!

To get the best photos, you’ll need someone good behind a good camera - your colleague with an iPhone probably isn’t going to cut it. A lack of experience and limited knowledge of equipment and composition is a recipe for disaster, especially when you’ve invested thousands of your clients’ dollars into setting up the perfect event. A pro will know how to capture the theme of the event with the right style and lighting, and will also be able to suggest photo ideas from experience. The investment in hiring a professional photographer will pay off quickly. And with the low prices that Snappr offers, it makes even more sense to book one for your next event.

Here’s how to make sure your event photographer takes the photos that both you and your client are happy with. The key is to make sure you nail the briefing - here are some tips.

1. Create a shot list

Before the event, take some time to brainstorm the photos you want to achieve from the shoot. What photos does your client want?  Also, keep in mind the different marketing channels that may be used in the future. For example, posting about the event on social media requires a different style of photos from the ones printed in annual reports. Here, it might be useful to divide the list into “must have” and “wish list” photos, so that the photographer can prioritise, particularly during a busy event.

It’s also important to identify the key moments of the event. If you’d like the photographer to capture awards being handed out or some particular part of a ceremony, let him or her know beforehand. With Snappr, our photographers will contact you in advance to make sure that they know what you want.

2. Check your lighting

Photography is all about lighting - it’s crucial that the photographer knows what equipment to bring to the event. Post-production can only achieve so much in improving the photo, so make sure the photos are well-lit when taken.

If possible, send a few photos of the venue to the photographer beforehand. If it’s a dimly lit space, no problem - photographers can arrange to bring lights and flashes that suit the venue.

3. Ensure you have photography permissions

For events that you need a photographer for, make sure that you have permission from the subjects and the venue first. If there are people that do not agree to be photographed, a handy tip is to have them wear a coloured badge, lanyard or wristband. That way, the photographer can easily remove any photos they’re in if they’ve stumbled into the shot.

At the end of the day, hiring a professional photographer will ensure that your hard work is rewarded with lasting snaps that you and your client are happy with. And now it’s easier than ever to justify with Snappr’s low fixed prices.

P.S. If you’re an Event Organiser, shoot marcus@snappr.co a message for discounts!

For affordable and high-quality event photography, you can book here right now - it only takes 2 minutes.

Joseph Shen

Snappr Blog Contributor